Social Media Success Story

Steve Jobs is a co-founder of apple. He has quite a complicated life story before becoming a famous person (judging it by myself, after read his simple biography). Born February 24, 1955, and well known for being the co-founder and chief executive officer of Apple. Jobs also previously served as chief executive of Pixar Animation Studios; he also became a member of the board of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. Born by Joanne Carole Schieble and his father Abdulfattah Jandali, then he adopted by Paul and Clara Jobs who named him Steven Paul. Then his foster parent adopted a daughter named Patti. His biological parent gave birth his sister name Mona Simpson who become a novelist.

He graduated from Cupertino Junior High School and Homestead High School in Cupertino, California. He went to Reed College but dropped out only in one semester. But he still was auditing classes at Reed like calligraphy. That’s why Jobs later stated, "If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.

In autumn 1974, Jobs returned to California and took a job as technician at Atari, a manufacturer of popular video games, with the primary intent of saving money for a spiritual retreat to India. Then he traveled to India with his friend at Reed, Daniel Kottke –happened to be the first Apple employee–, in search of spiritual enlightenment. Then he came back as a Buddhist and experimented with psychedelics (like a meditation, and people thought that he was insane because he walked on snow with bare foot). But he said that it’s one of the important thing he had done in his life.

In 1976, in his 21, he created Apple Computer Co with his friend (Wozniak). And they named it as Apple I. Since that time, he kept inventing things until Apple III. But the most successful one was the Apple II. Steve Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" Then he expanded it more and invented Macintosh in 1984. It was success then he decided to leave the Apple II and concentrate more on Mac.

People described Jobs as an erratic and temperamental manager. That’s why Sculley relieved him. Then he built NeXT computer for few years. NeXT was bought by Apple and Jobs back to the Apple.

Since then, he keeps reinventing things, from iPod, iPhone, now iPad and so many others. Now that he’s aware of the social media like Facebook, Twitter, and so on, he announced the new social media network (for music) called Ping. It’s an iTunes applications that made us can share about what we’re listening to right now. Can follow and be followed by others. We can also post our thoughts and opinions, circle of friends and many others. And we can just buy a song only with one simple touch. We can share what music we're listening to through the network. When following an artist, we can be alerted to their concert listings.


Steve Jobs - Ping (the New Social Media Network)

“In iTunes 10 we introduce Ping. It’s a social network for music. It’s like Facebook and Twitter meets iTunes. Everything about music,” said Apple’s CEO, Steve Jobs.




Sources:
http://en.wikipedia.org/wiki/Steve_Jobs
http://id.wikipedia.org/wiki/Steve_Jobs
http://www.tuaw.com/2010/09/01/new-itunes-features-ping-social-media-network/
http://tekno.kompas.com/read/2010/09/02/09473495/iTunes.Dilengkapi.Ping..Jejaring.Sosial.Khusus.Musik-12